Privacy Policy

We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, store, and protect your information when you visit Lorenalitit.com.

1. Who We Are

Lorenalitit.com is operated in the United Kingdom. We are the data controller for the purposes of UK and EU data protection laws (UK GDPR and EU GDPR).

2. What Information We Collect

We may collect and process the following types of personal data:

Type of Data Examples                                                               Lawful Basis for Processing

Contact Data Email address (if you subscribe or contact us) Consent

Technical Data IP address, browser type, time zone, location Legitimate interest

Usage Data Page visits, click patterns, time spent on site          Legitimate interest

Communications Data Messages sent via contact forms             Consent / Legitimate  

                                                                                                                        interest

We do not knowingly collect data from children under 13 without parental consent.

3. How We Collect Data

• When you contact us via the site
• When you subscribe to a newsletter
• When you browse our site (via cookies and analytics tools)

4. How We Use Your Data

We use your personal data to:

• Respond to enquiries or messages
• Send newsletters or updates (if you subscribe)
• Improve website performance and user experience
• Prevent abuse or misuse of the website

We do not sell or share your data with advertisers or third-party marketers.

5. Your Rights Under UK/EU GDPR

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict processing of your data
• Withdraw consent at any time
• Lodge a complaint with the ICO (UK) or your local data protection authority

6. Cookies and Analytics

We use cookies and similar technologies (like Google Analytics) to:

• Understand how users interact with the site
• Improve performance and navigation

You can disable cookies via your browser settings. For more info, see our Cookie Policy (coming soon).

7. How We Protect Your Data

We use industry-standard security measures, including:

• HTTPS encryption
• Secure data storage
• Restricted access to admin systems

We regularly review our practices to keep your data safe.

8. Data Retention

• We only retain your data for as long as necessary:
• Newsletter data: Until you unsubscribe
• Contact form data: Up to 12 months
• Analytics data: Retained according to Google’s policy

9. Third Parties

We may use trusted third-party tools, like:

• Email newsletter providers (e.g. Mailchimp or Substack)
• Analytics providers (e.g. Google Analytics)

These providers process data on our behalf under GDPR-compliant agreements.

10. Contact Us

If you have questions or want to exercise your rights, contact:

Email: hello@lorenalitit.com

Subject line: Data Protection Enquiry

By using this site, you consent to the terms of this Privacy Policy.